Complete Asset Protection

Property sales need all of the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for several years. I know one agent who was selling and listing homes and never left the title company doing the closings. Investors lined up prepared to sell or buy with easy one hundred pc financing. Today that same Realtor is hitting the street trying to make certain the few deals he gets basically make it to closing.

For those selling in the higher end markets you actually need to stick out from the competition. If you can make several thousand from a high price listing you need to spend a little to make an excellent impression on the seller and the buyers.

Ways to Stand Out

• Photo Business Cards
• Professional Photos
• Professional Make-up
• Coffee Table Books

I feel professional make-up would be a good option for ladies and is worth the extra cost.If your photograph appears like a bad mug shot you won’t impress your customers. For professional portraits I’d advocate a solid color suit. Slight pin stripe is fine but stay away from patterns that grab attention. The background should be a neutral earth tone. Match it to your business card for a uniform look.

When you get a great listing have pictures of the home taken by a pro. The photography should cleanup at least one image from each room and not just hand over a CD of unfinished images. When I say professional I mean someone who knows how to use lighting and angles to improve the room. A single on camera flash is not what most home interior pictures require. The majority of my home photograph assignments required 3-6 lights to bring out the finest the home had to offer. Would say 3-4 and keep one in the home at all times. Next to it have Soft Cover Books to hand potential purchasers. They cost about $12.00 to $15.00 each but will ensure noone ever forgets your listing. The books should include the photographs, room sizes, extra features and contact information. When the potential buyer gets home after having a look at 5-8 homes they won’t remember all the details of each house. With your detailed photograph and descriptions your listing will be the one they continue to study at home regardless of how many other listings they visit.

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